Managing and successfully communicating digital business strategy is a real challenge, partly due to the complexity of the subject matter, but also because of a lack of understanding of the stakeholders involved.
This is why it is crucial to set out a roadmap, ideally a visual one, that conveys the company’s digital goals and how it intends to achieve them.
In their report “Engage Stakeholders in building a Digital Business Roadmap”, Gartner sets out a 5-step method for creating a digital business roadmap.
Engage Stakeholders in Building a Digital Business Roadmap, Gartner 12 July 2021 | Jan-Martin Lowendahl, Brad Holmes
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