The customer
Sisal's story begins in 1946 with the friendship of three journalists and their dream of bringing Italian sport back to life. That's how they invented the Schedina Totocalcio, a game that has always held a place in Italians' memory: created to help rebuild stadiums in the post-war years, it was from the very start a symbol of hope and the desire to come together.
Since then, Sisal has never stopped innovating and expanding, both in the retail sector with a network of nearly 40,000 points of sale and in the digital world. Over more than 70 years of activity, Sisal has built a relationship of trust and credibility with consumers, designing and managing games with expertise, transparency and security, fully in line with the standards set by the Customs and Monopolies Agency and by leading international bodies on Responsible Gaming.
Sisal is a major Italian Group whose strategic pillars are innovation, retail development, social responsibility and sustainability. Today, Sisal is also a leading player abroad: through a careful internationalization strategy, the company has successfully developed new business opportunities in Morocco, Spain and Turkey.