Domains, trademarks and digital assets are integral to an organisation's digital trust. Aruba enables a proactive, structured approach to online brand protection, reducing the risk of abuse, reputational damage and fragmented control.
Aruba supports a proactive governance model by combining continuous monitoring, domain portfolio management, trademark protection and specialist remediation services.
Unified governance of domains, trademarks and digital assets.
Continuous protection against cybersquatting, phishing and online abuse.
Safeguard your brand's value across digital channels.
Structured processes to support auditability and effective risk management.
Every registered domain, digital certificate and online presence represents a valuable touchpoint with customers and stakeholders, but also a potential attack vector.
Threats such as cybersquatting, typosquatting, phishing, brand impersonation and domain abuse can undermine customer trust, enable fraudulent campaigns, disrupt business operations and generate significant legal and operational costs.
Brand Protection is a fundamental pillar of cybersecurity, digital trust and risk governance strategies, helping organisations safeguard their digital identity, preserve business continuity and maintain stakeholder confidence.
A comprehensive portfolio of services to manage, monitor and protect domains and trademarks, combining technical, operational and legal expertise within a continuous brand protection strategy.
Domain management
Centralised management of domain registration, transfers and renewals.
Domain monitoring
Continuous monitoring of suspicious domains, lookalike variants and unauthorised use.
Recovery & Brokerage
Confidential acquisition and recovery of strategically important registered domains.
Trademark Protection
Trademark registration, monitoring and protection across multiple jurisdictions.
Brand governance and strategic protection
Aruba supports the definition of Brand Protection models consistent with the organization's governance, security, compliance and growth priorities. Ongoing oversight to protect digital identity, reputation and brand value over the long term.
Your digital presence in the age of AI
How to remain authoritative and recognizable when an AI is the first to read us.
