More than 30 years of digital innovation

From a small hosting provider to a leading European digital infrastructure company

Building Europe’s digital foundations

Aruba’s story is one of continuous strategic evolution—from expanding access to the early digital economy to designing and operating large-scale infrastructure that now supports Europe's digital ecosystem.

In an increasingly regulated and geopolitically complex environment, we help organizations govern data and infrastructure, maintain compliance, and make technology decisions with confidence, autonomy, and long-term vision.

Key milestones in our journey

The defining moments that transformed a Tuscan Internet Service Provider into one of Europe’s leading providers of data center, cloud, and digital trust services.

Building reliable digital foundations

For more than three decades, Aruba has developed digital infrastructure that enables organizations to operate, innovate, and grow with confidence.

From expanding access to the early internet economy to designing and operating proprietary data centers, our builder & maker approach established independence, continuity, and control as core principles from the very beginning.

  • Founded as an Internet Service Provider (1994)
  • Launch of large-scale hosting and domain services (2000)
  • First proprietary data center in Arezzo (2003)

9 things you may not know about Aruba

Behind one of Italy’s most recognized technology brands lies a unique European story shaped by vision, innovation, and long-term investment.

The name

The name Aruba was inspired by the Caribbean island of the same name—known for its calm waters, stability, and a long history linked to gold.

Motorsport

Aruba Racing is the 2025 E-Bike World Champion and Superbike World Championship runner-up.

For us, sport reflects a culture of performance, commitment, and continuous improvement.

Digital trust

More than 1.6 billion digital signatures issued every year and over 10 million certified email accounts managed.

Trusted digital services used every day across Europe.

Heritage

The Bergamo Data Center Campus was built through the regeneration of a former textile factory, demonstrating our commitment to reuse, sustainability, and circular development.

Renewable energy

Eleven proprietary hydroelectric power plants generate renewable energy that supports Aruba’s infrastructure ecosystem.

Registry operator

Aruba is the global Registry Operator of the .cloud top-level domain.

A piece of the global internet managed from Europe.

Digital pioneers

As one of Italy’s earliest Internet Service Providers, Aruba contributed to the spread of internet access and later to the adoption of cloud services among professionals and businesses.

Spaces for innovation

An advanced auditorium located within the Bergamo Data Center Campus hosts technology, business, and cultural events throughout the year.

Independent leadership

Aruba remains guided by Italian family entrepreneurship, maintaining strategic control, long-term vision, and consistent governance for more than 30 years.