Sisal's story began in 1946, with the friendship of 3 journalists and their dream of breathing new life into Italian sport. To do this, they invented the Schedina Totocalcio (football pools), a game that all Italians remember, created to help rebuild stadiums after the war, and which soon became synonymous with hope and a desire to be together. They have not stopped innovating since, and they continue to grow both in retail, with a network of almost 40,000 stores, and in the digital world. In over 70 years of trading, Sisal has built a relationship with consumers based on trust and credibility, designing and managing games with skill, transparency and security, fully in accordance with the standards established by the Italian customs and monopolies agency (Agenzia delle Dogane e dei Monopoli) as well as the leading international institutions for responsible gambling. Sisal is an important Italian Group, which has made innovation, retail development, social responsibility and sustainability its strategic priorities. Today, Sisal is also a key player abroad: thanks to a careful globalisation strategy, the company has successfully managed to develop new business opportunities in Morocco, Spain and Turkey.