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GIVE YOUR BRAND AN OFFICIAL EXTENSION ON THE WEB

For the first time in 14 years, public and private organizations can apply to obtain a proprietary Top-Level Domain, such as .yourbrand. A unique opportunity to strengthen identity, control and digital trust.

Applications are open until 12 August 2026

an extension that's yours alone. the greatest opportunity for companies, organizations and territories

The .yourbrand domain is not just a web address: it is an exclusive internet extension that allows you to create and manage, with full control, a digital ecosystem entirely assigned to your organization.

The last opportunity to obtain a new internet extension dates back to 2012. The application window opened by ICANN (Internet Corporation for Assigned Names and Numbers) represents the second such occasion in the history of the web.

a name you can trust

Companies, multinationals, public administrations

From multinationals to local administrations, Top-Level Domains can be adopted by major names such as Ferrari, Barclays and Gucci to obtain a proprietary extension (.ferrari, .barclays, .gucci), as well as by territorial initiatives to create domains dedicated to cities and communities (.london, .sicilia).

Not just companies: also collective brands, PDO, PGI and consortia

A dedicated extension offers numerous advantages for supply chains too, for example TLDs such as .prosecco and .parmigiano, strengthening the trust of consumers and operators through the online certification of the authenticity of their products in the global market, as well as providing structural protection against counterfeiting.

what does it mean to have a .yourbrand domain

Greater reliability

Every address ending with your extension is directly traceable to your businesses, increasing brand trust and recognition. No more scattered domains, but direct DNS control.

Identity protection

No risk of imitation, phishing or cybersquatting. Whoever obtains a new extension becomes the registry operator, establishing who can register domains within it, under what rules and for what purposes, thus also reducing the risk of legal costs associated with domain recovery.

Exclusive asset

A .yourbrand domain is a unique, non-replicable strategic asset that endures over time, providing a competitive advantage by setting a new standard of digital trust in your sector.

Progressive adoption

The extension can be introduced gradually into the existing ecosystem, alongside domains already in use and integrated into existing digital strategies.

you set the strategy. aruba manages the journey

Obtaining a proprietary extension requires regulatory, procedural and infrastructural expertise. Aruba is the only ICANN-accredited Italian registry. It supports companies and public administrations at every stage of the process: from feasibility assessment to application submission, through to technical management, compliance and ongoing governance of the extension.

A single partner for the entire lifecycle of the .yourbrand domain.

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