Your extension. Your digital space.
Companies, public administrations, territorial bodies and associations can apply to create new Internet extensions. This is the second window of this kind in the history of the web.
A .yourbrand domain turns the name of your company or organisation into an official root of the Internet: a proprietary extension you can control end-to-end. Whoever obtains a new extension becomes its registry operator: they decide who can register domains within it, under what rules and for what purposes.
A company can reserve the extension exclusively for itself, creating addresses such as shop.yourbrand, login.yourbrand, support.yourbrand, careers.yourbrand, product.yourbrand, company.yourbrand; a local authority can open it to citizens and local operators; a community or supply chain can use it as a shared identity space.
The Top-Level Domain landscape today includes extensions dedicated to cities (.london, .berlin), territories (.corsica, .tirol) and brands (.ferrari, .barclays, .gucci). For Italy, AgID cites .roma and .sicilia as examples.
The .yourbrand domain is the foundation of a trust infrastructure that carries the name of your company or organisation, a domain extension that no one else can ever use, a proprietary asset that competitors cannot replicate. Every address ending with your extension is, by definition, authentic and instantly recognisable.